Enterprise mission: create happiness for employees, create benefits for enterprises, and create wealth for society

Enterprise vision: to be an enterprise of the times and create a century old brand

Enterprise spirit: give yourself the power to conquer all difficulties

Strategic objective: to be good first, then big, and then strong

Business philosophy: integrity, harmony and innovation

Talent concept: having both ability and political integrity and using it according to people

Marketing concept: Although ten thousand meters are long, one meter is not short

Core values: all believe in the masses, all rely on the masses, all for the masses